Engagement with and understanding the value of pensions remains very low. The way in which people now interact and react to messages is vastly different compared to a decade ago, so why should pension communication be any different? We receive over 2000 information messages a day, how do you make yours stand out from the noise?
The challenge of improving financial decisions is rooted in three distinct factors: engagement, education, and empowerment.
This white paper, created in collaboration with DIGITAITM, founded by Professor Shlomo Benartzi, behavioural economist, we analyse these factors and discuss how two behavioural insights — personalisation and timing — can dramatically improve the impact of financial communication.
The volume of data available to us presents a huge opportunity to personalise many forms of pension and other benefit communications. The principles discussed in this white paper can be applied across a variety of technology platforms and communication channels.
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