Engaging employees to take action

Improving Financial Outcomes Through Behavioural Economics And Digital Innovation

Engagement with and understanding the value of pensions remains very low. The way in which people now interact and react to messages is vastly different compared to a decade ago, so why should pension communication be any different? We receive over 2000 information messages a day, how do you make yours stand out from the noise?

The challenge of improving financial decisions is rooted in three distinct factors: engagement, education, and empowerment.

This white paper, created in collaboration with DIGITAITM, founded by Professor Shlomo Benartzi, behavioural economist, we analyse these factors and discuss how two behavioural insights — personalisation and timing — can dramatically improve the impact of financial communication.

The volume of data available to us presents a huge opportunity to personalise many forms of pension and other benefit communications. The principles discussed in this white paper can be applied across a variety of technology platforms and communication channels.

Download: Engaging Employees to Take Action in a Digital Age

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