HR must transform for business transformation to succeed

In our latest research report, in partnership with the Reward & Employee Benefits Association (REBA), we explore how an organisations purpose and their ways of doing business are changing, revealing the impact this is having on the type of talent they need and their reward and benefits strategies.


The Covid-19 pandemic demonstrated to business why the CHRO and their HR professionals are essential to the sustainability and future profitability of their operations. And given the current economic climate, acute skills shortages, sustainability commitments and the cost-of-living crisis are just some of the challenges that are on the radar for CHROs and reward professionals.


Companies are aligning their corporate purpose with both their employee value proposition (EVP) and specific business objectives. Key data at a glance:


29% of organisations EVP and purpose match ‘completely’


64% of organisations EVP and purpose match ‘to some extent’


40% changed their purpose to align with business objectives

Reward and HR professionals are addressing the challenges posed by skills shortages

Interestingly, our first report in the Transforming Engagement Series, People risk: Why the need for change is urgent, found that nearly two-thirds of companies planned to change how they did business. Some were about go through HR transformation, while others were a way off that point. Now we see that, while there has been significant change in business models, the HR transformation is yet to come.


Companies are planning on significant HR changes linked to business purpose in the near future. CHROs and their teams must have the skills, resources and time to lead this kind of transformational change.


Organisations plan to identify and meet future skills needs for their business in several ways:


10% measure workforce attrition and turnover


15% introduce flexible employment models


25% change recruitment methods

In this video interview, David Wreford, Partner and UK Sustainability Consulting Leader at Mercer, speaks with REBA’s co-founder and director, Debi O’Donovan, about the transformation of HR and the expectations around business and HR transformation.


The full findings discussed in this video can be found in our report.


This report is the fifth in our Transforming Engagement series with REBA and aims to provide the context and practical steps needed to show how an organisations purpose and their ways of doing business are changing, revealing the impact this is having on the type of talent they need and their reward and benefits strategies.


Related insights

How to build a sustainable enterprise-wide strategy

As the cost-of-living crisis becomes more of a threat and the war for talent continues to rage, organisations must adopt a more comprehensive approach to people risks.
Relatable organisations and creating a brighter future for all

Uncover how organisations are taking advantage of the opportunity to redesign work, working and the workplace, in our 2022 Global Talent Trends report.
Mental Health Awareness for All

We're helping to smash the stigma against Mental Health and help employees thrive and perform at their best through our digital workplace mental health training course.

Aligning corporate culture and human values

To become a truly responsible business, the importance of ESG factors must be recognised at all levels and fully embedded into organisational culture.
Technology change is business change

In this report, we explore how businesses are transitioning to a future that sees humans, technology and machines increasingly working side by side.
Improving sustainability through your people

Sustainability is on every boardroom agenda. It is critical to best-practice risk management. Find out more with our HR and Sustainability Alignment Diagnostic tool.

Contact our experts

If you would like to discuss any of the issues or topics in this report, please provide your details below and one of our consultants will be in touch with your shortly.

Kerry Ghize

Kerry Ghize

Partner and UK Career Leader

Maura Jarvis

Maura Jarvis

UK Transformation Leader

Download the report